Lancôme creates “emotional and exciting” traveller experience at Roissy Charles de Gaulle

Lancôme has staged a special ‘retailtainment’ event at Roissy Charles de Gaulle International Airport in support of its La Vie Est Belle fragrances.

As the below video shows, the French luxury beauty brand surprised arriving and departing travellers on 7 and 8 September by offering them exclusive gift boxes. They included sets containing two La Vie Est Belle fragrances to share with their loved ones.

Travellers were asked to answer the question ‘Who will make you happy today?’ – the brand’s new campaign slogan.

Lancôme said passengers responded “with a great deal of emotion when receiving the luxury boxes”.

The brand recently unveiled its new feminine fragrance, La Vie Est Belle Flowers of Happiness, at a pop-up store at Singapore Changi Airport in what was the first stop in a global roll-out.

Emotional campaign: The fragrance was promoted throughout the airport as Lancôme shared joy and happiness with travellers.

 

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