CHINA. Lancôme celebrated the success of its top-selling serum Advanced Génifique with a multi-sensorial pop-up at China Duty Free Group’s (CDFG) International Duty Free Shopping Complex at Haitang Bay in a month-long November promotion in Sanya, Hainan Island.
L’Oréal-owned Lancôme is Mainland China’s leading beauty brand. The ambitious celebration of Génifique was attended by renowned actress and Lancôme local ambassador for China, Zhou Dongyu, actors, Zhai TianLin and Yin Zheng, and over 12 beauty influencers.
They combined on what the brand dubbed “an exclusive journey” of experiencing the 1+1 dual skincare benefits of the Advanced Génifique and Advanced Génifique Sensitive.
The pop-up was an opportunity to address the robust growth driven by Chinese travellers within a booming beauty market that continues to accelerate in Asia Pacific, Lancôme said.
The installation featured hues of blue and white. Beauty influencers and travellers experienced Lancôme’s top-rated serum through various sensory elements, including a photo booth, interactive games and an outdoor lighting installation.
“To celebrate the abiding success of the Lancôme brand and its iconic Advanced Génifique serum, we are happy to partner with CDFG in Sanya, Haitang Bay, to launch this pop-up with the presence of our local ambassador for China, Zhou Dongyu,” said Lancôme Travel Retail Asia Pacific General Manager Tao Zhang.
“As we remain optimistic of our growth in Travel Retail APAC, we are excited to reach out to the Chinese travellers in their home country to experience Advanced Génifique in an all-immersive retail experience pop-up.”
[Click on the YouTube icon to view the promotional campaign]
“We are pleased to partner with a leading international beauty giant like Lancôme to showcase their iconic Advanced Génifique serum at this specially designed pop-up,” said CDFG Sanya Downtown Duty Free Store Co Deputy General Manager Xie Zhi Yong.
“CDFG Sanya International Duty Free Shopping Complex hosts millions of travellers per year, and our core focus revolves around the idea of creating and delivering meaningful and memorable experiences for them. This partnership with Lancôme has made this possible, bringing an engaging shopping experience, elevated for our travellers.”
Advanced Génifique celebrates its tenth anniversary in 2019.
CDFG’s Haitang Bay store is one of Lancôme’s top doors worldwide and will remain a key strategic focus for the brand’s travel retail business across Asia Pacific, said L’Oréal Travel Retail.
