German writing instruments specialist Lamy has opened a new store at the recently opened Haikou MixC City shopping mall in , Hainan. The Lamy shop opened last month as part of a targeted growth strategy in travel-related retail, with a particular focus on China.
Haikou MixC City has been dubbed Hainan’s first high-end shopping centre. Click here for more background.
The 40sq m store – in collaboration with the brand’s local distributor Energetic Asia – is Lamy’s second point-of-sale in China travel retail, and its first monobrand shop in the channel. Lamy opened its first travel retail store in the country earlier this year at Shanghai Hongqiao Airport.
C. Josef Lamy Regional Sales Director APAC Christoph Klein said: “We are excited to have opened our second point of sale in travel retail in China, implementing a sophisticated Lamy shop concept especially designed for the Chinese market at one of the most important locations in Haikou, Hainan.
“We are looking forward to continue down our ambitious travel retail roll-out plan for Greater China and also globally to further strengthen our premium lifestyle positioning with strong partners at our side.”
