USA. Lamar Advertising Company has been awarded a new seven-year advertising and sponsorship contract at Indianapolis International Airport. In year one, it will deliver a major digital upgrade across the airport, featuring large-format digital locations and additional elements at key passenger engagement points.
Lamar’s advertising platforms will feature sponsorships, custom displays, tension fabric signage, wraps, clings and several exterior opportunities for brands.
Indianapolis Airport Authority Sr. Director of Commercial Enterprise Marsha Stone said: “We look forward to the capabilities Lamar Advertising will provide at the Indy airport that will impact not only our travellers, but also the local businesses and community groups that advertise at the airport.
“Indy is known for hosting major sporting events and conventions, and airport advertising is a key component of their event branding and visitor welcome.”
Indianapolis International served more than 9.4 million passengers in both 2018 and 2019, before dipping to just over 4 million in COVID-19 hit 2020.
However, with major events due to be hosted in Indianapolis, including the entire 2021 NCAA Division I Men’s Basketball Tournament, the Indianapolis 500, the 2022 College Football Playoff National Championship and the 2024 NBA All-Star Game, Lamar said traffic through the airport is expected to surge in the coming years.
Lamar Advertising Company Vice President & Senior Director of Airports Brig Newman said: “Lamar’s wide array of digital and static airport advertising products generate new revenue streams for airports while providing brands with the opportunity to reach and engage consumers and business travellers.”
He added: “Indianapolis Airport has earned consistent high rankings while serving a vibrant region of commerce, higher education and multicultural events. We are proud to add them to our growing roster of airport clients.”
Lamar Advertising Company is one of the largest outdoor advertising companies in the world, with over 357,500 displays across the US and Canada, including over 3,600 digital displays.
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