INTERNATIONAL. Time Out Market has appointed Lagardère Travel Retail as its exclusive partner to support its expansion into travel locations.
Time Out Market is developing a travel hub model suitable for airport locations or train stations, in collaboration with the Paris-based travel retailer.
The model for the travel channel will feature key elements of a Time Out Market, bringing together “the best of the city” through a selection of local chefs and restaurateurs as well as bars –appropriately scaled to the footfall and speed of a busy travel hub. The Time Out Media brand will also be prominent with screens displaying content on things to do in cities around the world.
Under the partnership, Lagardère Travel Retail will be responsible for the operational management of the model at international airports. The Time Out Market team will be responsible for the curation of food vendors and provide culinary and cultural market expertise.
Time Out Market Co-CEO (Development) Jay Coldren said: “While our focus remains on larger scale food and cultural markets to bring the best of the city together under one roof, we are also interested in offering our unique experience and the very best of our brand on a smaller scale within travel hubs such as airports and train stations which are consistently busy with travellers – something that some of the world’s leading fashion, lifestyle and hospitality brands are already doing successfully in such locations.
“We are excited to work with Lagardère Travel Retail – a leading operator in this space – to expand into travel hub locations in a way that is a great brand fit. We have established various proven models for our Markets and it is great to see how we can further evolve our concept to unlock new opportunities.”
Lagardère Travel Retail Executive Vice President Foodservice Mélanie Guilldou added: “We are delighted to be the exclusive partner to support Time Out Market in operating a bespoke model for airport locations. We consider food halls as a strategic growth segment in our foodservice business line; it presents a tremendous growth opportunity in airports as it offers an exclusive food experience to travellers.
“We want to make the most of this partnership by leveraging our respective expertise, footprints and foodie passion to offer travellers an unforgettable experience: a true culinary journey within their trip.”
Time Out Market is part of global media and hospitality business Time Out Group. Time Out Market is a world first editorially curated food and cultural market, bringing together leading chefs, restaurateurs and cultural experiences from a city together under one roof. The portfolio includes open Markets in Europe, North America and Dubai, several new locations with expected opening dates in 2023 and beyond, in addition to a pipeline of further locations in advanced discussions.
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