Lacoste has opened a pop-up store this month in the China Duty Free Mall, the centrepiece of the CITS Haitang Bay Duty Free Shopping Complex.
The 64sq m outlet is celebrating the recent French Open championships and the announcement of Lacoste’s new ‘Crocodile’, Serbian tennis ace Novak Djokovic. It includes an exhibition dedicated to legendary French tennis champion René Lacoste, a retail area featuring the brand’s latest collection, and an interactive game.
Customers are being encouraged to play tennis on digital screens and they stand a chance of winning a gift. The pop-up will operate until 26 June.
