Lacoste last week celebrated the unveiling of a 79sq m boutique at Singapore Changi Airport Terminal 1.
This opening completes a “hat trick” of premium casualwear stores across all three terminals within “the fantastic Singapore Changi Airport”, Lacoste said.
The execution of Lacoste’s new concept store offers a wide variety of apparel, leathergoods and accessories, including caps, sunglasses and watches.
Lacoste is highlighting its iconic polo shirt with a customised polo wall featuring eye-catching visuals shot by famous fashion photographer Karim Sadli. This is designed to help customers to select different colours and fits.
(Above) Lacoste is highlighting its iconic polo shirt with a customised polo wall featuring visuals shot by famous fashion photographer Karim Sadli |
Brand identity is intensified through the ‘curiosity cabinets’ behind the cash desk showing the varied Lacoste crocodile emblems.
Digital technology is also to the fore, via a screen that leads customers through the Lacoste world, from the season’s fashion show to the brand’s latest collections.
Crocodile rocks: Lacoste’s identity is intensified through the ‘curiosity cabinets’ behind the cash desk showing the brand’s varied crocodile emblems |
