Scotch whisky brand Label 5 has launched a new global campaign, called ‘High 5: Say cheers to the world’, which allows people to virtually share a drink together.
To use the technology, participants should visit www.label5-high5.com and upload a ‘selfie’ of themselves holding a glass of Label 5. The website then instantly picks a random second player from another country and creates a picture displaying both people having a toast together.
Participants can share their pictures on Facebook and chat via e-mail with their fellow ‘cheers’ partner.
The campaign is available on desktop, mobile and tablet devices and will be supported by Facebook ads, digital display adverts and local PR.
