CHINA. DFS Group has partnered with LVMH vintage Champagne house Dom Pérignon in a debut experiential pop-up at T Galleria by DFS, Macau, City of Dreams.
From now through 28 December, the pop-up invites visitors to experience The Queendom, a multi-sensorial, creative collaboration between Dom Pérignon and US pop star Lady Gaga. It features two limited-edition Dom Pérignon x Lady Gaga 2021 bottles and a limited-edition sculpture designed by Lady Gaga, as well as a range of the vintages that the LVMH house is renowned for.
Upon stepping into the boldly coloured black and magenta space, customers are greeted by an art gallery showcasing key campaign visuals of the limited-edition bottles. As they venture further, they discover one of only 110 limited-edition sculptures, numbered and signed by Lady Gaga. Hand-painted in metallic chrome, each one-of-a-kind piece enfolds a jeroboam of Dom Pérignon Rosé Vintage 2005.
The experience continues with a wall of Dom Pérignon x Lady Gaga Limited-Edition Rosé Vintage 2006 and Dom Pérignon x Lady Gaga Limited-Edition Vintage 2010 bottles designed to enthral visitors before they enter the main attraction – an antechamber designed as a mirror box where the shimmering play of infinite reflections offers customers a series of spectacular photo opportunities.
In the centre of the room, a bottle of the 2006 rosé commands attention, while an original soundtrack and modulating blue and red lighting effects combine to round out the immersive experience.
“We are delighted to partner with Dom Pérignon as the only travel retailer to introduce the Dom Pérignon x Lady Gaga limited-edition vintages and sculpture. We look forward to welcoming our customers to our T Galleria by DFS, Macau, City of Dreams store to experience this truly exhilarating collaboration,” said DFS Group Vice President Merchandising and Planning Spirits, Wines, Tobacco, Food and Gifts David Chan.
