Swiss skincare brand La Prairie marked the 30th anniversary of its Skin Caviar product range in memorable style by collaborating with a group of contemporary artists to create five pieces of art.

The Art of Caviar exhibition is currently on display, for the first time in travel retail, at Zürich Airport in collaboration with Dufry.

To inaugurate Art of Caviar, Living Cells – a piece by French artist Paul Coudamy – was shown in La Prairie’s exclusive space in the VIP Lounge at Art Basel. The display was part of La Prairie’s new partnership with the contemporary art fair held annually in Basel.

The Living Cells piece by French artist Paul Coudamy is an interpretation of the Skin Caviar Absolute Filler product’s formula

The exhibition then made stops in four international cities: Paris, New York, Hong Kong and Shanghai. All five art pieces are on display at Zürich Airport from 12 January until 18 February.

Travellers have the “privileged opportunity to experience the mystery, potency and beauty of caviar” through these five innovative art installations, stated La Prairie.

Living Cells made its debut at Art Basel in Switzerland last year

“We feel it is only fitting that this first-of-its-kind exhibition should begin and culminate in Switzerland, the land where La Prairie’s story began and continues to evolve today, “said La Prairie Group Chief Marketing Officer Greg Prodromides.

Zürich Airport Chief Commercial Officer Stefan Gross (left) and La Prairie Chief Executive Officer Patrick Rasquinet toast the opening of the exhibition

“We are very excited about this unique collaboration, which we feel perfectly embodies La Prairie’s intrinsic link with the world of art. In using precious caviar in its formulations, La Prairie continues to break the codes of luxury skincare, just as these talented artists go beyond the limits of the imagination. And just as their works begin with an audacious vision, so too does every La Prairie creation,” he added.

The Cinq Fruits photo exhibition highlights the Skin Caviar Luxe Cream and Luxe Cream Sheer

Coudamy’s Living Cells interprets La Prairie’s latest breakthrough innovation – Skin Caviar Absolute Filler – through the concept of volume.  This most recent innovation in the Skin Caviar Collection aims to restore tone and density for improved skin fullness and refined contours —  a volume-enhancing formulation expressed in the art installation.

Four additional commissioned works interpreting the Skin Caviar Collection complete the exhibition, including a second work by Coudamy. Solid Frequencies comprises glass, electronic sensors, a state-of-the-art sound system, metal and resin. A massive black form is pierced by a glass tube filled with small marbles, inspired by the beads of La Prairie’s original caviar product, Skin Caviar.

Coudamy’s Solid Frequencies is inspired by the beads in La Prairie’s original Skin Caviar cream

Moving Pixel by Bonjour Lab is a digital piece that interprets the lifting effect of La Prairie’s Skin Caviar Liquid Lift. It is an aggregation of golden beads that form a silhouette frozen in time and space for a brief moment, resisting the effect of time and gravity. A series of photographs by Cinq Fruits features the Skin Caviar Luxe Cream and Luxe Cream Sheer, highlighting the brand’s artistic sensibilities.

Moving Pixel by Bonjour Lab shows La Prairie’s golden beads frozen in time

An audiovisual installation by TremensS is housed in a pitch-black room, where a laser cuts through the space from corner to corner to hit a vertical monolith. This installation echoes La Prairie’s advanced process of steam distillation to capture Caviar Water, used for the first time in La Prairie’s Skin Caviar Essence-in-Lotion.