Kusmi Tea is launching French Cancan, its new travel retail-exclusive recipe at the TFWA World Exhibition in Cannes.
The black tea, sold in a metal tin, is flavoured with strawberry and red berries.
Kusmi is based in Paris and its new tea is inspired, the producer said, by the city’s Belle Epoque and the Moulin Rouge. It is named after the cancan, during which dancers do high kicks, splits and cartwheels.
The German chocolate company puts the focus on sustainability, sense of place and exclusivity at the upcoming event in Singapore.
In this guest article, part of a Thought Leadership series from Mondelez World Travel Retail, Head of Customer Marketing World Travel Retail Beatriz de Otto addresses the gifting opportunity in food & confectionery to a new generation of travellers.
The Italian confectioner is to launch its innovations at the show, including the latest La Biscotteria concept, Kinderini.
