SINGAPORE. Omnichannel retailer KrisShop has unveiled a cross-category Instagram Live series called ‘KrisShop Live’ to engage with customers during the self-isolation period. The campaign will run throughout June.
The social media campaign’s inaugural episode launched on 13 June and starred Singaporean KOL Christabel Chua, who shared her personal beauty tips. The next episode will be released on 20 June and star MasterChef Asia Alumni Chef Lennard Yeong, who will be sharing his 30-minute Tai Ochazuke recipe.
Upcoming sessions will feature Food & Drinks Writer Sihan Lee, who will share her favourite summer cocktail recipes; and TV Presenter/Eco-Activist Yumika Hoskin, who will discuss how audiences can adopt more sustainable lifestyle habits.
Customers who tune in also have the chance to win a range of products from KrisShop. These include the Foreo Luna Play Plus Fuchsia Set, in addition to KrisShop vouchers.
[Click on the YouTube icon to view the relaunch of KrisShop last year]
KrisShop is a Platinum Partner for The Moodie Davitt Virtual Travel Retail Expo Omnichannel retailer KrisShop last month signed as a Platinum Partner for the Moodie Davitt Virtual Travel Retail Expo, one of the biggest names yet to sign up for the pioneering digital event. The unique 5-day ‘live’ event, followed by a 30-day showcase, begins on 12 October, just after the conclusion of the Chinese Golden Week holidays. It features a star-studded series of events across the five days, including a Symposium, category workshops and a new consumer research initiative. Registration is free for buyers, exhibitors and preferred media partners (Click here to register).
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