Kiehl’s has boosted its European travel retail presence with the opening of a new 16sq m store at Istanbul Sabiha Gökçen International Airport.
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The new airport store fully reflects the distinctive Kiehl’s brand identity | |
The boutique is the first of two new Kiehl’s stores in Turkey. A second door – at Istanbul Atatürk – will be opened in the near future.
The new airport store fully reflects the distinctive Kiehl’s brand identity, including the signature “Mr Bones” skeleton. It is also the first shop to showcase Kiehl’s “Five Golden Rules”, which incorporate a highlighted gifting offer; a prominent men’s selection; a customer favourites wall featuring best-sellers tailored to key nationalities; travel-specific products; and seasonal events dedicated to the group’s Global Shoppers.
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