Imperial Brands is set to introduce its myblu vaping brand into global travel retail.
According to Imperial Brands Sales and Marketing Director Christian Münstermann, the one step, click-and-vape system will launch in UK and US travel retail with Dufry and other retailers in the coming months. A global roll-out will follow.
“Following the successful launch in domestic markets across the world, we’ve gained solid learnings to launch this product in duty free,” Münstermann said.
Imperial Brands described myblu’s launch as a “key initiative” this year. The brand will be introduced to the Americas market at this month’s Summit of the Americas (Booth 423).
Imperial Brands has revamped its booth for the Orlando exhibition, to introduce a Global Connections theme.
“We’re constantly seeking new tobacco trends while addressing global consumer needs. We aim to connect these needs with solutions and our goal is to always offer the best quality and most relevant portfolio in each location,” Münstermann added.