Long-time partners Kering Eyewear and eyewear manufacturer Zeiss Sunlens have developed new eco-friendly sun lenses made with bio-based materials. The sustainable lenses complement Kering Eyewear’s existing range of sustainable optical frames and create a significantly-reduced carbon footprint compared to traditional lenses.
The lenses have been certified by European Commission accredited certification system REDCert for its improvements throughout the value chain. It will be gradually introduced across Kering Eyewear’s brands this fall.
Zeiss Vision Care, parent company of Zeiss Sunlens, has committed to achieving carbon neutrality by 2025, a goal which resonates with Kering Eyewear’s own sustainable philosophy. Kering Group’s sustainability roadmap is built on three pillars, Care, Collaborate and Create, which put sustainability as a driver for innovation and value creation.
“Kering Eyewear demonstrates its engagement on sustainability issues every day, making this topic its top priority,” commented Kering Eyewear President and CEO Roberto Vedovotto. “Since 2017, we have actively pursued materials and production processes to reduce the environmental impact, focusing on recycled or bio-based solutions. With an eye towards the future, Kering Eyewear is focused on empowering its imagination on sustainability to respect the environment, care about people, and create innovatively.”
“Kering Eyewear and ZEISS both have sustainability and corporate responsibility anchored in their strategies as a priority,” said Zeiss Vision Care President and CEO Matthias Metz. “As a company with a foundation as sole owner and a heritage of more than 130 years of corporate responsibility, we are taking sustainable actions throughout our entire value chain on our way to carbon dioxide neutrality in all our activities by 2025.”
Zeiss Sunlens Head Pietro Speroni added, “Our goal with this sustainable lens is to be 100% aware of the resources that are used throughout the process and what the overall impact of this lens represents: from the raw material to the finished lens. We aren’t looking for an easy green claim but for a thoroughly verified and certified process which makes a difference to our environment.
“Supporting our partner Kering Eyewear’s sustainability ambitions and meeting growing consumer demand fits perfectly with the Zeiss values: seeing beyond limitations, enabling customers to develop further and contribute our share to a sustainable future,” added Metz. “Of course, this project is just another step on our journey to a sustainable future, but it illustrates impressively how thoroughly sustainable products have and can be designed and produced.”
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