Kering Eyewear and Chloé strike new partnership for Chloé Eyewear

Kering Eyewear and Chloé have entered an exclusive partnership for the design, development, production and worldwide distribution of Chloé Eyewear.

The agreement builds upon Chloé’s previous nine-year agreement with Marchon Eyewear, which resulted in the creation of the brand’s popular Carlina, Poppy and Rosie styles. Chloé, which is owned by the Richemont Group, is known for its ‘couture savoir-faire and youthful attitude’ said the brand.

The first release under the new partnership will be the Chloé Spring/Summer 2021 collection. This will include a wide range of women’s sunglasses and prescription frames, as well as a ‘mini-me’ collection for children. It will be previewed at the Silmo Salon Mondial de l’Optique show this September, with distribution scheduled for January 2021.

Kering Eyewear believes that the Chloé partnership will fortify its position in the high-end eyewear segment. Vedovotto added, “Our special thanks goes to Marchon Eyewear, which has excelled in defining Chloé’s most distinctive styles, leaving us an extraordinary creative asset to capitalise on. Moreover, this new partnership reinforces Kering Eyewear’s alliance with the Richemont Group, which further demonstrates the trust in our strategy and our vision.”

Modern and feminine: The Carlina sunglasses are among Chloé’s most popular eyewear styles

Chloé Chief Executive Officer Riccardo Bellini said that the brand is looking forward to a new journey with Kering Eyewear, as it seeks to boost its position in the luxury eyewear segment. He said, “After nine years of collaboration, we would like to warmly thank Marchon for the many milestones and achievements which have elevated the Chloé Eyewear business.

“Chloé is looking forward to embarking on a new journey alongside Kering Eyewear with the mission to reinforce our strong position and establish Chloé as an undeniable leader in the luxury eyewear industry.”

Bellini added: “As Kering Eyewear shares our same ambitious vision for the brand, we are confident they will be an outstanding strategic partner, enabling us to bring Chloé Eyewear’s business to the next level. We are looking forward to the outstanding work that our teams at Chloé and Kering Eyewear will realise together, hand in hand.”

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