Daniel Wellington is partnering with fashion icon Kendall Jenner to launch its new Classic Petite timepiece.
The collaboration is described as a significant step for the Swedish watch specialist. The new collection is the brand’s first product launch of 2017.
Classic Petite, said to offer a minimalist and contemporary look “imbued with attitude”, features the brand’s first mesh watch band. An addition to its Classic Collection, the 32mm stainless steel watch is available in silver and rose gold, with black or white dial and Japanese quartz movement. RRP is €159 (US$179).
Classic Petite launched on the brand’s website on 14 March and will be available in selected stores from 1 April.
Daniel Wellington Founder Filip Tysander said: “Defined by its contemporary look and sophisticated design, Classic Petite is a must-have staple for every modern icon. We are proud to show our flagship Classic collection in a new light.
“The new watch lives up to its name in every sense and proves that less really is more.”
Jenner commented: “This is an exciting time to be working with Daniel Wellington and I’m so happy to be the face of the collection.”
Daniel Wellington Public Relations Manager Ola Melin added: “We are thrilled to be working with Kendall for the launch of Petite. She is a modern icon that embodies an attitude that has been central to the design of the new collection. Kendall stands out, inspires and personifies the Classic Petite in an incredible way. ”
