4月1日，日本花王旗下高端护肤品牌SENSAI丝光溢彩、est嫒色正式入驻中国免税市场，国内首店剪彩仪式在三亚海旅免税城举行。值得一提的是，在中国广受关注的“嫒色蓓优密美丝膜”系列也于当天开启销售。据悉，该品牌是由海南旅投免税品有限公司与花王集团直接洽谈引进。
CHINA. Japanese consumer goods company Kao Corporation has introduced its prestige cosmetics brands Sensai and est to the duty free market in China, with an opening ceremony for its debut store in Hainan Tourism Duty Free Shopping Complex on 1 April.
Est’s Biomimesis Veil series, which has resonated strongly with Chinese consumers, was also introduced on the day.
据介绍，此次花王落户在三亚海旅免税城的高端化妆品销售专区面积约为40平方米，销售旗下主力高端品牌“Sensai丝光溢彩”和“Est嫒色”。同时，专区还设置“嫒色蓓优密美丝膜”柜台，介绍花王最先进的技术。
Kao Corporation initially launched its prestige brands Sensai and est with a 40sq m placement at Hainan Tourism Duty Free Shopping Complex. It also features a discovery counter of est’s Biomimesis Veil, introducing the latest advanced technology from Kao Corporation.
SENSAI丝光溢彩的灵感，是源于极其稀有的小石丸蚕丝的高贵之美。是一个以独特的日式美学和先端科技为基础，运用而生的品牌；嫒色是源于“生态美容构思”的日本品牌。
The brand Sensai was inspired by the extraordinary beauty of extremely rare Koishimaru Silk, generated from the combination of advanced skincare technology and unique Japanese aesthetics. The fellow Japanese brand est draws inspiration from an ecological beauty concept.
据悉，该品牌商品在三亚海旅免税城的免税售价与日本市场价格同步，让消费者不出国门就能买到同质同价的人气美容护肤产品。开业期间，在SENSAI丝光溢彩门店和est嫒色门店购买相关产品到达一定金额的顾客，还可获得精美礼品。
Visitors have access to popular cosmetics products in Hainan Tourism Duty Free Shopping Complex at prices synchronised with the Japanese domestic market. Shoppers also receive dedicated gifts with purchases based on designated spending on certain Sensai and Est products at the store.
此外，海南旅投免税品有限公司与日本花王株式会社已达成战略合作意向，双方高层于2021年3月26日就免税行业的布局发展进行了深入沟通与分享。
