Moschino has developed its latest fragrance, Fresh, based on the idea of mixing high and low aspirations to present a luxury scent in something that epitomises everyday drudgery.
Described as a “surprising and ironic perfume”, the quirky fragrance features top notes of mandarin, bergamot and ylang ylang atop a floral heart of white peony and osmanthus. Base notes include clear woods, white patchouli and ambrox.Â
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“Surprising and ironic”: the eye-catching Moschino Fresh bottle |
“The concept for this fragrance was to juxtapose the most mundane and commonplace of all products, the household cleaner, with something so precious – the juice of a luxury brand’s fragrance,” Euroitalia explained.
Moschino Fresh is housed in a flacon which looks like a cleaning product and is presented in a white box with gold detailing.
The eau de toilette is available as a 30ml, 50ml and 100ml and will be launched in the Americas and Caribbean travel retail market in the first quarter of 2016.
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The ad campaign features supermodel Linda Evangelista as a glamorous cleaning lady |
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Model Bella Hadid carries a super-sized version of Fresh at designer Jeremy Scott’s Spring/Summer 2016 Moschino show in Milan | |
