Just the ticket: MyClearMask gets on track with Heathrow Express

UK. MyClearMask, the transparent face covering designed to protect frontline employees while increasing customer engagement by allowing smiles to be seen, has been listed with Heathrow Express, the airport rail link between Heathrow Airport and central London.

The ‘revolutionary’ masks, which also allow hearing-impaired customers to lip-read, have been provided to all frontline customer service staff on Heathrow Express trains from Heathrow Airport and London Paddington stations.

Heathrow Express gives the all-clear for HEx Service Ambassadors to wear MyClearMasks 

Giving the all-clear to a new form of frontline face mask

“I lip-read a lot and I watch people’s mouths. So when people have masks on, I can’t lip-read. I have to say, ‘Please can you stand back and take off your mask’ because it’s impossible.”

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As reported, MyClearMask was launched earlier this year by travel retail staffing and training specialist Ethos Farm. The face covering enables the wearer to smile and communicate with the natural human facial expressions of pre-pandemic times.

According to Ethos Farm, it has the potential to “revolutionise new normal customer experiences”.

Ethos Farm and MyClearMask CEO Sally Alington said: “We are delighted to be working with Heathrow Express to launch MyClearMask to their fabulous HEx Service Ambassadors.

“The concept of MyClearMask is to improve customer and employee experiences in these challenging mask-wearing times and as the UK begins to reopen its economy.”

Alington said the brand’s vision is to “help organisations with customer-facing workforces to smile again whilst also supporting the nearly 11 million people in the UK who have a hearing impairment”.

MyClearMask CEO Sally Alington presents the face covering that makes smiles visible again

“On transport services such as air-rail and in transportation hubs such as stations and airports, customer service hosts will always encounter international customers and our masks make communication with everyone so much clearer,” she added.

Heathrow Express Head of Customer Experience Mike Morgan-Batney said customer experience is at the top of the Heathrow Express agenda.

“It is so important for us that customers can enjoy every part of their end-to-end journey; at our stations, onboard our trains and inside Heathrow’s terminals.

“To be able to smile and communicate with our facial expressions is a key part of the warm customer service that is associated with HEx. Furthermore our business is incredibly focused on accessibility and inclusion which these masks promote for our hearing impaired customers and those who don’t have English as a first language.”

MyClearMask masks, which are reusable for up to 12 months and are 100% recyclable, are available on www.myclearmask.co.uk. For B2B details please contact sales@myclearmask.co.uk.

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