Sustainable Australian beauty brand Jurlique is introducing a new retail concept to Beijing Daxing International Airport through CDF-Sunrise Duty Free this September. The new counter design features Jurlique’s signature rose motif in thorn. It utilises recyclable materials with 98.8% purity.
The new Jurlique counter is “a symbiotic blend of nature and practicality”, said the company. It takes inspiration from the brand’s farm in Adelaide Hills, mimicking the natural texture of the wood from its eco-responsible plant. It aims to bring “a sustainable modern farming experience” to travelling customers in China’s newest aviation hub.
As reported, Daxing International Airport is expected to have its soft opening on 30 September before formally opening for operations late the following month. [The Moodie Davitt Report is publishing a special eZine to celebrate the Daxing opening — details to follow soon].
The new counter highlight’s Jurlique’s skincare range — particularly its hero SKUs. These are the Activating Water Essence, Toning Mists, and Nutri Define Eye Balm. The store layout is designed so that customers can easily discover Jurlique’s different products based on their individual skin needs.
The launch of the new Jurlique counter is part of Pola Orbis Holdings’s (Jurlique’s parent company) ‘travel retail first’ strategy in China. As reported, the company is also launching holistic beauty brand ‘Three’ into Beijing Daxing International Airport.
A Golden Gateway for Chinese travel retail Located at Daxing, 46 km south of Beijing’s Tiananmen Square and 67k from Beijing Capital International Airport, the new gateway will have four runways initially, later to be extended to seven. Daxing International will have an annual throughput of 45 million passengers upon opening, rising to 72 million. The long-term traffic capacity is 100 million passengers, 4 million tonnes of cargo and 880,000 aircraft movements. |
