Whyte & Mackay has revealed a new Jura Prestige Range that includes a travel retail-exclusive 28yo single malt Scotch whisky.
Earlier this year Jura rebranded and embarked on a global re-launch. That included the release of ten new whiskies across two new permanent ranges for the domestic and travel retail markets, as well as an innovative bottle and carton design.
As reported, Jura is a core element of the Whyte & Mackay portfolio and its plans to double travel retail business over the next five years.
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Jura said the Prestige Range showcases and explores the brand’s new style and celebrates Jura’s wealth of historic stocks. Each expression will be matured in American White Oak ex-Bourbon barrels before being finished and enhanced by European Sherry casks.
The Jura 28yo is a new permanent expression, which will be available annually in limited quantities in global travel retail.
With a 47% ABV, the 28yo will be rolled out to duty free retailers, including selected World Duty Free World of Whiskies stores, later this month. The bottle is presented in a display case and RRP is £399 (US$502, €443).
“This 28yo expression has been created with the changing landscape of Jura in mind… it is the liquid embodiment of a unique moment in time.”
Jura said the whisky “embodies the ingenuity of Jura’s whisky makers through the years”. It offers notes of lemon and vanilla on the nose and coffee, almond and fruit to taste.
Whyte & Mackay Blender and Whisky Maker Gregg Glass said: “Time has made Jura the island it is today, and our Prestige Range is a fitting way to celebrate our rich heritage, and the role the distillery has played on our island home throughout the years.
“This 28yo expression has been created with the changing landscape of Jura in mind. With flavours of coffee, pineapple, almond and fruit cake, it is the liquid embodiment of a unique moment in time. We can’t wait to share these stories with our growing, global community”
