BALTIC REGION. Tallink Duty Free has introduced the Jo Malone brand to the Baltic maritime channel. Its products are available from this week onboard Silja Serenade and Silja Symphony, which ply the Helsinki-Stockholm route for Tallink Group.
“We are very pleased we have managed to strike this exclusive deal,” said Head of Tallink Duty Free Aimar Pärna. “Thanks to the tireless efforts of our purchasing team, we have once again expanded our onboard selection by another sought after luxury brand.
“We appreciate the support from The Estée Lauder Companies and their travel retail team for their dedication and most excellent cooperation. To be able to make Jo Malone products available in our onboard stores along with other recently added internationally acclaimed beauty brands like Tom Ford and La Mer, is exciting. It will certainly make the onboard shopping experience even more pleasing and special for our domestic and international travellers alike.”
The British perfume and scented candle brand, founded in 1983, is known for its fragrances, candles, bath products and room scents. The brand’s flagship store opened in London’s Sloane Street in 1999.
As reported, Tallink Duty Free has been upgrading its beauty environments recently, with The Estée Lauder Companies a key partner. Last month the retailer introduced the first Tom Ford corners in the Baltic Sea market, soon after launching high-end skincare house La Mer onboard its ships.
