JAPAN. MCDecaux, the Japanese subsidiary of JCDecaux SA, has won the exclusive ten-year digital advertising concession at Kansai Airports, which operates Kansai International Airport, Osaka International Airport and Kobe Airport.
The deal, the first of its kind in Japan, will see MCDecaux reaching a passenger base of over some 44 million (2017 figure) at Kansai and Osaka alone.
JCDecaux is the world leader in airport advertising, with a presence in 215 airports internationally and 11 in the Asia Pacific region.
Kansai Airports Corporate Executive Vice President and Chief Commercial Officer Hideo Ichida said: “We are looking forward to seeing state-of-the-art digital ad screens installed. Hopefully, this deal will attract world-class clients we have not partnered with before.”
JCDecaux Chairman and co-CEO Jean-Charles Decaux said: “We are extremely proud … [The contract] demonstrates once again the experience and outstanding work of our local and international teams to secure the support of the world’s largest airports.
“It also strengthens our aviation hub, covering all the world’s major regions.”
Footnote: The Moodie Davitt Report will soon launch a new monthly eZine, Sight Lines – The Amazing World of Airport Advertising, in which we will profile advertising and communication initiatives across world airports. Each issue will build to a very special culmination later in the year. For details contact Irene Revilla at Irene@MoodieDavittReport.com.
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