HONG KONG. JCDecaux has unveiled a series of high-profile, interactive advertising campaigns at Hong Kong International Airport, featuring a London taxi, the new Mercedes-Benz E-Class, and Paris as you never saw it before.
A shop-in-shop featuring the British loudspeaker brand KEF is currently on display, highlighted by a multi-coloured London taxi.
A Yves Saint Laurent (YSL) display featured virtual reality units showing upside-down visuals of Paris; a fragrance wall made up of bottles; and a 360 degree totem screen playing YSL’s vertigo video of the French capital. The campaign ran from 30 September to 27 October.
The airport also featured a high-profile Mercedes-Benz exhibit from 14 to 27 September.
The new E-Class model was on display, together with an automated screen television commercial to highlight its features.
The installation featured interactive customer relationship management software, allowing interested passengers to submit their contact details.
