UAE. JCDecaux Abu Dhabi is celebrating the successful start-up of operations at the new Abu Dhabi International Airport Terminal A, which commenced operations yesterday (1 November).
JCDecaux Abu Dhabi is a subsidiary of JCDecaux, the world’s number one outdoor advertising company,
The new terminal features one-of-a-kind architectural records – 742,000sq m of built area, a 52-meter high and 180-meter long single-standing dome, and the world’s largest luggage handling system [look out for our on location report coming soon from this modern-day wonder of the airport world].
The state-of-the-art airport has been designed with the UAE capital’s vision in mind of welcoming up to 45 million passengers a year, more than double the current capacity.
JCDecaux has been the exclusive advertising concessionaire at Abu Dhabi International Airport over the past ten years.
The company noted the signing of a new ten-year advertising contract for Terminal A had reconfirmed a solid partnership with Abu Dhabi Airports. This had further consolidated JCDecaux’s Out of Home advertising leadership in the Middle East, with a strong presence in over 35 airport platforms across Bahrain, Kuwait, Oman, Saudi Arabia and the UAE, the company said.
The launch of Abu Dhabi International Airport Terminal A has ushered in a “ground-breaking” media platform JCDecaux Abu Dhabi observed, one that blends perfectly with the architectural elements, while keeping in consideration aesthetic principles and passenger journeys.
This includes the latest generation of digital media with 85” LED screens delivering reach and frequency; spectacular media walls offering an immersive experience to passengers; innovative dynamic lightboxes; premium sponsorship opportunities and exclusive VIP networks.
The media offer, supported by an ambitious data strategy and a shift to more digital solutions, will offer brands the ability to better qualify and target specific audiences, the company said.
JCDecaux Abu Dhabi, Bahrain and Kuwait, Managing Director Wissam Zaatar commented: “We are proud to start a new chapter in Abu Dhabi with the new Abu Dhabi International Airport Terminal A.
“Our group has been delivering innovative advertising solutions that enhance the passenger experience while providing brands with unparalleled exposure and this has been the spirit of our platform at Terminal A.
“As the number one worldwide in airport advertising, we will continue to use our expertise in media and audience data measurement to enhance the efficiency of the campaigns and ensure relevance to the passengers thus elevating their experience.” ✈
Note: The Moodie Davitt Report is the only international business media to cover all airport or other travel-related consumer services, revenue-generating and otherwise. Our reporting includes duty free and other retail, food & beverage, property, passenger lounges, art and culture, hotels, car parking, medical facilities, the Internet, advertising and related revenue streams. Please send relevant material, including images, to Martin Moodie at Martin@MoodieDavittReport.com for instant, quality global coverage.
 This feature forms part of our Sight Lines section, dedicated to the world of airport and other travel-related Out of Home advertising and communications. It takes the same name as a successful ezine of the same name we published from April 2019 until the pandemic brought much of world travel to a halt. We are delighted to restore it, initially in column form, as the airport advertising sector bounces back with encouraging speed and vigour. All stories are archived under ‘Airport Advertising’ on the home page drop-down menu under ‘Other Revenues’. Nowhere do the worlds of aviation and advertising converge more than in airports, often to riveting effect. Given how airports serve a crossroads of humanity, across geographies, cultures, religions, ages, advertising serves as a kind of Esperanto of the travel and communications world, a universal language that speaks to a population constantly on the move. Digitisation, once viewed as a threat to traditional airport advertising as millions of consumers looked down at their mobile devices rather than ahead (or up) at traditional advertising formats, has proved instead to be a positive game changer. Airport companies (and other travel infrastructure operators) and their concessionaires are increasingly deploying the flexibility and targetability of digital communication with thrilling impact. We devote extensive coverage to this once again burgeoning sector and have more plans in store. To borrow from both journalistic and advertising parlance, watch this space. * Please send us your Out of Home advertising and communications stories to Martin@MoodieDavittReport.com |
