MALAYSIA. JBrands recently celebrated the launch of Signal Hill Whisky in Malaysia (travel retail and domestic) with a high-profile Halloween-themed party at the W Kuala Lumpur Hotel.
The ultra-premium Canadian whisky brand is described as a “testament to craftsmanship, heritage and the art of distillation”.
Both Signal Hill and Crystal Head Vodka (also a key focus at the event) are exclusively imported and distributed by JBrands for the Malaysian travel retail and domestic markets.
The event marked the biggest Halloween launch celebration at the hotel and featured a strong Ghostbusters theme with Malaysia’s only Ghostbusters Ectomobile and a Ghostbusters crew.
Crystal Head Co-Founder Dan Aykroyd, part-owner of Signal Hill, starred in the original 1984 film.
With the planned premiere of Ghostbusters: Frozen Empire in March, a further event is planned, said JBrands.
The party was attended by industry guests including representatives from Malaysia Airports retail operator PBH Duty Free, Eraman, AirAsia and independent operators.
Guests also included Tatler Malaysia, leading social news site World of Buzz alongside popular models and social media influencers.
W Kuala Lumpur Liquid Manager Avai hailed the success of the launch event. He said: “Yet another party of the year. Bottle sales were almost double compared to the last Halloween hosted.”
Airport retailer PBH Duty Free called the new expression “an incredibly smooth whisky and definitely a sensory adventure indulgence”.
Signal Hill Whisky is made from fine Canadian corn and barley and blended with the pristine waters of Newfoundland.
The corn whisky is double-distilled in a pair of column stills, giving it a light and smooth flavour profile.
The barley whisky is distilled in a pot still to achieve a subtle bready, nutty or malt taste. Multiple layers of flavour are preserved through non-chill filtration, resulting in a fuller mouthfeel and smoother finish.
The whisky is aged in New White Oak Casks, First-Run Bourbon Casks and Canadian Whisky Casks to draw out the characteristics of the grains. Its flavour profile is enhanced by the variable Canadian climate allowing for a slower extraction of flavour from the casks to impart a sweet, mild flavour.
The triple-cask maturation process produces different aspects of the whisky’s character – vanilla and toffee notes, sweet grain and oaky spice respectively – resulting in a flavoursome and well-balanced whisky. ✈
