DUBAI. Brown-Forman and Jack Daniel’s are giving Dubai Duty Free customers the chance to win a Harley-Davidson “˜Fat Boy’ motorcycle this month.
The “˜Fat Boy’ Harley has been customised with Jack Daniel’s logos and images, including the globally recognised “˜Old No 7′ for this exclusive competition. It is being prominently displayed in the Dubai Duty Free shop in Dubai International Airport’s main terminal through the month of September.
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The iconic Harley-Davidson “˜Fat Boy’ motorcycle has been customised with Jack Daniel’s logos and images |
“This is a special opportunity for travellers shopping in Dubai Duty Free stores to win a classic product that combines two of America’s most popular global brands: Jack Daniel’s and Harley-Davidson,” said Brown-Forman’s Area Director of Travel Retail for the Middle East Tony McIver. “I would also venture that chances of winning are better than typical lotteries in that there will only be a select number of people to submit an entry.”
To become eligible for the draw, Dubai Duty Free shoppers have to purchase at least one bottle of Jack Daniel’s from the family of brands: Jack Daniel’s Tennessee Whiskey, Gentleman Jack and Jack Daniel’s Single Barrel.
The travel retailer, which has nine stores in the airport selling Jack Daniel’s spirits, is promoting the raffle with considerable advertising and promotional activities throughout Dubai Airport.
The draw will be held at the end of the month. The winner need not be present to win and the motorcycle will be shipped to the winner’s choice of location.
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