New branding and a refreshed campaign have been revealed for Champagne Lanson as the brand marks its 260th anniversary this year.
The campaign, which is centred on the slogan ‘It’s all about love’, focuses on the core values of Lanson – openness, kindness, humility, authenticity, elegance and quality – the Champagne house said.
The first visual for the new messaging features Maison Lanson Winemaker Hervé Dantan’s hands cradling a bottle of Lanson Black Label Brut. The Champagne company said this expresses both the hands-on craft that goes into each bottle and the delicate nature of the product.
Future creatives in the campaign will feature other Champagnes from Lanson and people involved with the company as the brand aims to continue telling the story of its craft.
As reported, Champagne Lanson is stepping up its travel retail presence. The brand exhibited at the TFWA World Exhibition in Cannes for the first time in four years in October and is gearing up for new packaging, gift packs and activations specifically aimed at travel retail.
