The Moodie Davitt Report is delighted to announce the launch of an exciting new addition to its multimedia portfolio – Moodie Davitt Virtual Reality (VR).
Moodie Davitt VR, presented in association with Mondelez World Travel Retail, offers a pioneering window into the travel retail world for our industry audience.
For our first virtual reality look into the travel retail world we visit Mondelez World Travel Retail’s recent impressive Oreo promotion at London Stansted Airport.
Located in the Dufry/World Duty Free walk-through store and using the group’s ‘Contentainment’ system, the execution is a vibrant and engaging example of in-store theatre. Using VR we place the reader at the heart of the promotion with 360-degree images, video and conventional 2D pictures.
Conceptualised and integrated by The Moodie Davitt Report Chief Creative Officer Matt Willey, the VR system allows readers to ‘virtually’ step inside launches, activations, openings and promotions from across the travel retail channel.
Using specialist 360-degree cameras to capture video and picture footage, we will place immersive content within our web stories, allowing readers to scroll the images around 360 degrees with their mouse on desktop or laptop.
Even more excitingly, they will be able to utilise Google Cardboard-enabled VR Viewers to view images and video via mobile phones, immersing readers in the full virtual reality experience.
We will be distributing a number of Google Cardboard-enabled VR Viewers in partnership with Mondelez. A ‘flat-packed’ VR Viewer will also be attached to our May print edition distributed at next month’s TFWA Asia Pacific Show in Singapore.
Mondelez World Travel Retail will also have VR Viewers available on its stand (B2/J26) in Singapore.
“Developing new technologies is a relentless focus at The Moodie Davitt Report,” said Willey. “Evolving new ways to highlight the quality of retail in the channel is something we strive for constantly and with advances in the accessibility and quality of virtual reality imaging we are able, alongside Mondelez World Travel Retail, to bring a new and innovative viewing platform to our readers.”
All virtual reality images and video presented on The Moodie Davitt Report will be viewable on VR-enabled devices including: Google Cardboard, Google Daydream, Samsung Gear VR, HTC Hive, LG 360VR and Huawei VR and PlayStation VR – as long as the device has the capability to browse The Moodie Davitt Report website.
Google Cardboard VR works with most modern Android phones. Phones need to be running Android 4.1 (Jelly Bean) or above. Ideally they should support NFC too. Cardboard will also work with iPhone 6 and above.