INCC has developed a new scent, Mercedes-Benz Club Blue, which targets consumers from North Asia.
The citrus aromatic eau de toilette is described as fresh and vibrant. Top notes include cardamom and mandarin, while the heart blends lavender and ginger roots. The dry down features a moss, cedar and musk structure.
Mercedes-Benz Club Blue is housed in a slender blue flacon with silver metal accents, topped with a glossy metallic cap.
INCC International Key Account Manager Gabrielle Salzgeber said: “Mercedes-Benz Club [Blue] is a fragrance developed for North Asia markets. It is key for a worldwide brand such as Mercedes-Benz to adapt itself to the needs and requests of different countries.”
