INCC Group unveiled its new fragrance from Mercedes-Benz at last month’s TFWA Exhibition in Cannes. The scent – called Mercedes-Benz Club – was revealed at a high-energy cocktail party at the Majestic hotel, complete with strobe lights and a dance demonstration.
INCC presented the debut Mercedes-Benz men’s fragrance at the 2011 Cannes show, followed by the first feminine fragrance last year.
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Described as a fragrance for the new generation, Mercedes-Benz Club targets the young, relaxed and stylish man who enjoys socialising and living life to the full, according to the brand.
The woody-fruity juice was composed by Olivier Cresp. It opens with a citrus cocktail of lemon zest, grapefruit and Florida orange, atop an aquatic heart accented with juniper berries and cardamom. The base blends patchouli, woods, ambrox and Tonka bean.
The eye-catching futuristic fragrance flacon incorporates an aerodynamic shape that suggests speed and motion. It is embossed with the Mercedes-Benz logo.
Mercedes-Benz Club is available as a 50ml and 100ml edt spray, a 150ml shower gel and a 75g alcohol-free deo stick.
