It’s time for a change this year for Imperial Tobacco at the TFWA World Exhibition in Cannes (Stand: Gold Village Go6).
Based on an “˜Experience and Evolution’ theme, Imperial Tobacco will unveil a new stand designed to express a corporate feel with an updated look. The company will also present new campaigns for its popular brands, including Gauloises.
 |  |
The latest campaign for Imperial Tobacco’s Gauloises brand will be presented in Cannes | |
Imperial Tobacco General Manager Global Travel Retail Andreas Lemke said: “We will highlight to our customers that Imperial Tobacco Group (ITG) has huge experience and knowledge of the global travel retail industry whilst, at the same time, is ready to evolve and be prepared for the future.
“We are a company with a wide brand portfolio that completely understands its customers and the market in which we operate. The nice part of it is that our customers have been partners in that evolution through the years and they will recognise our past whilst creating the future with us.”
Last year the company incorporated its travel retail business and the global duty free department into a new Global Travel Retail unit.
“ITG’s emphasis is to follow key travelling nationalities with their key brands, namely Davidoff, Lambert & Butler and Gauloises. By connecting directly with the consumer and then keeping in touch throughout the consumer’s journey we can measure our achievement in terms of maintaining brand loyalty or switching from a competitive brand to one of ours,” Lemke added.
Davidoff Cigarettes remains the group’s key focus, with a continuance of its “˜For The Hunters’ marketing campaign, alongside regional product launches. New campaigns for Gauloises and Lambert & Butler will be also be presented.
