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The new West Cigarettes pack design aims to be functional and aesthetically pleasing for today’s selective smokers |
UK. Imperial Tobacco has announced the launch of West Cigarettes in a contemporary new pack design which will be rolled out successively in global travel retail from March.
Through the fresh design, the company said it was making “a conscious effort for innovation and to create something that is both functional and aesthetically pleasing for our adult smokers”.
The pack design is described as the key to the success of West Cigarettes, Imperial Tobacco’s biggest international brand in the mainstream segment.
West’s new metallic look aims to add “next-generation modernity” to the brand, connecting it with adult smokers who are becoming more and more progressive and selective.
West’s repositioned logo and updated typeface are designed to give the brand a contemporary feel, while its dynamic swooshes add to an overall modern, premium look that brings West into the 21st century, the company added.
About Imperial Tobacco Group
Imperial Tobacco Group PLC is a multinational tobacco company, with international strength in cigarettes and world leadership in fine cut tobacco, cigars, rolling papers and tubes. The group has 56 manufacturing sites and around 38,000 employees.
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