Our regular feature celebrates memorable scenes, moments, launches and campaigns related to the global aviation and travel retail sphere.
Today’s brilliant and beautiful photos come from LinkedIn, courtesy of The Estée Lauder Companies Jean-Alexandre Havard.
Using oversized faux fruit and flowers to create a striking visual impact is nothing new for Jo Malone London, a fragrance house synonymous with rewriting the rules of perfumery by mixing unexpected combinations of ingredients.
But this time the brand has taken the approach literally to new heights with its English Pear and Freesia event in Taipei.
The event is designed to draw attention to the company’s English Pear & Freesia scent and it does that in spectacularly impactful tyle.
Interestingly it takes on a symbolic reference too, as in Chinese culture the two ingredients represent harmony, family reunion and happiness.
