Images of the Day: Glenmorangie extends ‘It’s kind of delicious and wonderful’ campaign with pop-up barber shop in Madrid : Moodie Davitt Report

A cut above your average promotion: The pop-up barber shop concept was inspired by a scene shot by photographer Miles Aldridge for an earlier campaign {Photos: Moët Hennessy}

Our regular feature celebrates memorable scenes, moments, launches and campaigns related to the global aviation and travel retail sphere.

Moët Hennessy-owned The Glenmorangie Company has extended its ‘It’s kind of delicious and wonderful’ campaign to highlight The Tribute 16 Year Old in travel retail.

The dazzling activation features a high-profile activation with Dufry at Madrid-Barajas Airport showcasing a colourful pop-up bar and barber shop.

From bar to barber: The campaign puts the spotlight on the The Tribute 16 Year Old

The activation brings to life the barbershop scene from a visual campaign created by photographer Miles Aldridge in November 2022.

The razor-sharp promotion is proving a showstopper at the Madrid gateway

Hands-on approach: Travellers are treated with a massage and a dram of Glenmorangie whisky at the barber shop

In a social media post, Moët Hennessy said: “Our Travel Retail Europe team brought to life the Maison’s latest campaign ‘It’s Kind of Delicious and Wonderful.’ Travellers can enjoy a relaxing moment with wondrous hands and face massages and discover vibrant and disruptive experiences.” ✈

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