Images of the Day: DFS celebrates JFK Airport Lego store’s Best New Retail Concept award

Our regular feature, brought to you in association with Strange Nature gin from New Zealand, celebrates memorable scenes, moments, launches and campaigns related to the global aviation and travel retail sphere.

The LEGO store at New York JFK Airport reflects a strong Sense of Place with its city-themed sets including the LEGO Architecture Statue of Liberty and Empire State Building 

USA. Today’s choice of images comes from DFS Group, which is celebrating its recent win at the 2023 Airport Concessions Awards hosted by Airports Council International North America.

The travel retailer received the Best New Retail Concept award for its Lego Airport Store at New York JFK Airport Terminal 4.

The Airport Concessions Awards celebrates the resilience of airports, concessionaires and business partners. The Concept Award recognises concessionaires for their “innovative approaches and the effectiveness of the partnership for the airport, passengers and community.”

DFS opened the Lego boutique in December 2021 in collaboration with JFK International Air Terminal and Lego Travel Retail to bring what it describes as an innovative, experiential retail concept.

The kids’ concept store offers exclusive New York City-themed Lego sets and other classic collections as well as immersive displays. ✈


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