Images of the Day: Creating a buzz at Bahrain International Airport : Moodie Davitt Report

Our regular feature celebrates memorable scenes, moments, launches and campaigns related to the global aviation and travel retail sphere.

BAHRAIN. Our images, snapped by The Moodie Davitt Report Chairman Martin Moodie during a late 2022 visit, come from Bahrain International Airport.

They show the outstanding commercial proposition at the new terminal opened in January 2021, anchored by an elegant and diverse Bahrain Duty Free offer.

Martin Moodie with members of the outstanding Bahrain Duty Free management and team at the MEADFA Conference in Bahrain last November

And there’s so much more to catch the eye – notably an admirable emphasis on national art, culture and craft – and the consumer spend. Passengers also encounter some of the world’s most impactful airport advertising and benefit from a nice array of consumer services. Our images also capture a wide-ranging food & beverage offer designed to reflect the airport’s diverse passenger profile.

Bahrain Duty Free CEO Bassam Al Wardi was named one of The Moodie Davitt Report’s People of the Year for 2022. One look at these photos helps to explain why. ✈

Bassam Al Wardi: On a mission for Bahrain Duty Free to become a better and “more customer-focused travel retail company”

A grand architectural statement

Bahrain International Airport at night: Gleaming modernity {All photos: Martin Moodie}

Passengers step inside the terminal into a dazzling contemporary environment

Art, culture and national identity

Airports as artports: Bahrain International places a commendable emphasis on national and regional culture and craft

National carrier Gulf Air welcomes business class passengers in style to check-in

Entering a shopping emporium

Now this is what you call a dramatic entrance to the shopping zone, one that offers a sweeping panorama of the retail offer

No top-class Middle East airport retail offer is complete without a prize draw offer

Time for some retail therapy: Bahrain Duty Free offers a vast range of shopping opportunities

Dewar’s Double Aged, a 12 Year Old blend from Bacardi Global Travel Retail, takes centre stage in this high-profile promotion

Price offers are key to maximising conversion

But there’s also plenty of premiumisation in evidence

Traditional tobacco lines and reduced-risk products are an integral part of the product mix

High-end cigars nicely displayed in optimum conditions

Sweet dreams are made of this

Premium British chocolatier Charbonnel et Walker makes a tastebud-tempting statement

The confectionery and food range covers a wide range of skus and pricepoints in line with the mixed passenger profile

The lure of luxury

Some of the world’s most renowned luxury brands are showcased in suitably refined style

Beauty to behold

Fragrances and cosmetics, including international and regional brands, collectively represent a critical category showcased in a mix of generic and standalone formats

Note the beautiful reflection from the ceiling lights in the bright white flooring

Sight lines – the power of airport advertising

JCDecaux Bahrain has implemented more than 30 advertising solutions strategically located within the main passenger flow in the new terminal. These solutions include high-impact static formats and the latest-generation digital screens.