Our daily feature celebrates memorable scenes, moments, launches and campaigns from the global aviation and travel retail sphere.
Today’s exquisite image is courtesy of Dubai Airports as the UAE airport company announced that DXB (Dubai International) was ‘China ready’ for the Lunar New Year.
In 2019, DXB handled 3,681,896 passengers from China (the Mainland and Hong Kong), up +5% year-on-year – great news for travel retailers Dubai Duty Free and Le Clos.
“China has been an area of focus for Dubai Airports for a number of years and new products and services have been introduced across the airport to ensure DXB is well positioned to cater to the needs of the growing customer base from this region,” said Dubai Airports.
“Measures include the installation of potable hot water dispensers, the roll-out of Alipay by a number of concessionaires and the use of Mandarin language for communication – for restaurant menus as well as digital channels such as the airport’s wifi product. All of these have served to bolster the airport’s Chinese customer service ratings considerably with the Net Promoter Score (the predilection of customers to positively promote the airport to friends and family) rising by 36 percentage points.”
Impressive, consumer-friendly stuff. And there’s more. To welcome the ‘Year of the Golden Rat’, Dubai International will be celebrating on 24 and 25 January with a flurry of activities, including an exclusive performance from Chinese pop superstar Joey Jia (pictured below) and a live broadcast of the legendary Chinese New Year Gala, courtesy of China Central Television. The annual show has become one of the most important TV events in China, with over 200 million people tuning in to watch what Dubai Airports dubbed as “jaw-dropping” performances of Chinese opera, lion dances and acrobatics. Additionally, a third Mandarin edition of Time Out DXB, the airport’s consumer magazine, is on stands now.
China ready? You bet.
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