Courtesy of Shashank Nigam, CEO of Simpliflying, comes an image of this beguilingly simple concept from low cost carrier easyJet.
The European airline has launched comic book face mask covers to help ease children’s anxiety about new flight rules.
Notes Shashank: “I know this matters – I flew with two toddlers across four airports on three flights last month!”
The airline teamed up with Irish artist Will Sliney, best known for his work on Marvel Comics’ Spider-Man and Star Wars. Kids can opt for a ‘Lion’ or a ‘Pilot’ mask, which can be kept by the children and are washable for re-use.
The campaign was produced by PR agency Taylor Herring. It follows news that a small number of easyJet flights will restart from 15 June. New health and safety measures require passengers, including children over six, to wear protective face masks onboard at all times.
