Our regular feature celebrates important and/or memorable scenes, moments, launches and campaigns from the global aviation and travel retail sphere.
CHINA. Today’s choice comes from travel retail hotspot Hainan as Clé de Peau Beauté dazzles duty free shoppers with an animation that brings the iridescence of the northern lights to the sunny shores of Haitang Bay.
Through an exclusive preview with the Shiseido Travel Retail-owned beauty brand, we share some of the most striking images of the ‘Be the Secret of Radiance’ animation which will run until the end of February at the Sanya International Duty Free Shopping Complex.
The activation was designed and conceptualised by Peculiar Concept and executed by Sina Retail & Image, in collaboration with Shiseido Travel Retail.
Be the Secret of Radiance, launched in partnership with China Duty Free Group, is the prestige skincare brand’s first-ever animation in Hainan. It draws inspiration from the enchanting phenomenon of ‘Aurora Borealis’ which is a natural light display often seen around the North and South poles.
The animation’s mirrored surfaces reflect the same spectrum of colours as the Aurora Borealis, emphasised by the undulating curves of the retail space.
Clé de Peau Beauté brings innovation to the fore and showcases a number of digital highlights with the animation. This includes the interactive product discovery zone and the ‘Smart Radiance Mirror’ which makes its Asia Pacific travel retail-debut.
Another highlight is the immersive ‘Aurora Room,’ which mimics the effect of the Aurora Borealis and transports visitors to the Arctic circle through special lighting effects.
As part of this exclusive preview, The Moodie Davitt Report has created a special Instagram story to showcase the highlights of Clé de Peau Beauté’s animation.
