Our daily feature celebrates memorable scenes, moments, launches and campaigns from the global aviation and travel retail sphere.
Today’s choice of image (and video) comes from a stunning new campaign in India from Absolut vodka, dubbed Born Colourless.
The campaign seeks to inspire people to look beyond assessing others based on skin colour. A short video proclaims that for the world to become a happy and colourful place, it must first become colourless.
According to Branding in Asia, the campaign features 31 of Absolut brandowner Pernod Ricard’s employees drawn from all over the world from different nationalities and ethnicities together with people who have challenged biases and societal norms.
It is simple, powerful and, in today’s troubled and still so often prejudiced world, profoundly important.
#Absolut #borncolourless
Footnote: Do you have photos or video you would like to share via one of The Moodie Davitt Report’s most popular features? Simply send them to Martin@MoodieDavittReport.com and Liam@MoodieDavittReport.com
