TURKEY. iGA Istanbul Airport has introduced a new service featuring Augmented Reality (AR) technology. The AR platform, which gives passengers information about the International Terminal shopping and dining offer, is designed to transform time spent at Istanbul Airport into a “unique experience”, the company said.
The AR technology, with the help of a character named CIGA, allows users to see objects virtually and in 3D, providing an interactive real-world environment.
CIGA guides passengers around the terminal, providing information about the stores and food & beverage outlets and directing them within the iGA Istanbul Airport International Arrivals Bosphorus area. The character also presents special deals and discount codes from participating retailers and brands.
After logging into the Istanbul Airport app, passengers can access the system through an AR tab. As CIGA approaches a store, the name of the store appears as a pop-up. When the passenger clicks on this, details about the store and any special offers are shown below the name.
iGA Istanbul Airport Chief Digital and Commercial Officer Ersin İnankul said: “Shopping while using Augmented Reality technology is extremely important in terms of being the first step towards the digitalisation of trade at iGA Istanbul Airport.
“We are excited to implement a new application, which we have created to develop trade at our airport, together with our technological infrastructure and our wide scale that diversifies the services and shopping capabilities we offer our passengers.”
He added: “Our passengers will now be able to track dynamic campaigns and discount codes at iGA Istanbul airport through AR technology. This marketplace will ensure a quick and easy shopping experience as well as add comfort to the shopping experience of passengers travelling from our airport.”
