CHINA/INTERNATIONAL. iClick Interactive has launched a new series of Chinese consumer insights leveraged from iAudience, its acclaimed proprietary marketing technology platform which provides real-time insights into target audiences in China.
Hong Kong-headquartered iClick – a Silver Partner at the inaugural Moodie Davitt Virtual Travel Retail Expo – connects marketers worldwide to audiences in China via its technology.
With 940+ million internet users (covering 98.7% of mobile and PC internet users) in the country anonymously profiled on the iAudience platform, iClick is a trailblazer in the fast-growing sphere of data-driven programmatic marketing for the world’s most populous country.
iAudience’s inaugural ‘Chinese Audience Insights Spotlight’ publication highlights significant changes in Chinese consumers’ online behaviour in the COVID-19 era. It has identified Chinese ‘netizens’ who followed pandemic-related topics, analysing their demographic, geographic and psychographic profiles. The resultant trends identified will help marketers to improve their digital marketing strategies towards these audiences.
Using a scale of over 16 million Chinese internet users, key insights arising from iAudience’s review of native audiences during the pandemic include health and wellness becoming among the highest concerns; “incredibly” high interest in cosmetics procedures because of prolonged wearing of masks; rising interest in domestic leisure travel; and growing demand for online video entertainment.
While the regular iAudience insight series will provide brief, bite-sized nuggets of data relating to the Chinese consumer market, a much-anticipated new product from iClick is also about to be released.
Key White Paper to be unveiled at Virtual Travel Retail Expo
The Moodie Davitt Report – as a Strategic Partner – is proud to reveal that iClick will be unveiling a White Paper ‘Chinese Travel Shoppers 2020’ during the Moodie Davitt Virtual Travel Retail Expo next week.
Featuring a foreword from our Founder & Chairman Martin Moodie, the publication uses iClick’s data capabilities to provide marketers in the travel retail industry with the tools to cultivate their own strategy to understand, influence, engage and convert different types of Chinese travel shoppers.
The extensive commentary of the White Paper offers travel retail stakeholders unparalleled audience insights to gaze into the changing face of Chinese travel shopping. It also helps them navigate the commercial turbulence of the COVID-19 crisis and prepare for the strengthening recovery (already well underway in China).
Sections include:
- A macro view of the Chinese outbound travel shopper
- A deep dive into 3 key types of shopper
- Implications for marketers
- There is also a fascinating in-depth case study into how iClick and the Japan International Economic Development Organization use social media and KOLs to promote South Kansai, Japan to Chinese outbound travellers.
Stay tuned for more on the release of the iClick White Paper and its content across the Moodie Davitt channels. Visit iClick’s space at The Moodie Davitt Virtual Expo to be among the first to receive a complimentary copy of this must-read publication for brands and retailers targeting the Chinese travel market.
