Brand: Hugo Boss
Launch: Hugo Boss’ latest fragrance for men, Boss the Scent, is launching this month (July) at Heinemann Duty Free stores across several European airports.
Details: Boss the Scent features top notes of spicy ginger, building to a heart of African Maninka fruit and lavender. The base blends burnished leather.
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Boss the Scent is available as a 50ml, 100ml and 200ml edt |
The amber juice is housed in a clear glass flacon with silver caged detailing.
Ambassador for Boss the Scent is Hollywood actor Theo James who has appeared in the Divergent series and British TV series Downton Abbey.
Boss the Scent will be available as an edt in the following sizes: 50ml (€65), 100ml (€89) and 200ml (€119).
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Boss the Scent Ambassador Theo James |
Comment: Hugo Boss AG Senior Vice President Global Communication Gerd von Podewils: “It’s a pleasure to welcome Theo James to the Boss family as Ambassador for our most luxurious and seductive fragrance to date. Theo’s confidence and magnetism make him the perfect choice to represent our stance on seduction today. His personal style and attitude reflect the distinctive urbanity of Boss, and we are delighted to be working with him”.
Theo James: “I’m honoured to be representing Boss Parfums as an ambassador in their latest perfume campaign. I have for a long time admired Boss for achieving the perfect balance between the classic and the contemporary. This campaign encapsulates the iconic spirit of the brand and reflects my own tastes and attitudes towards a truly unique fragrance.”
