Hudson Nonstop concept makes debut at Dallas Love Field Airport with Amazon Just Walk Out technology

USA. Dufry company Hudson has unveiled its first Hudson Nonstop store using Amazon’s Just Walk Out technology at Dallas Love Field Airport. As reported in January, Hudson Group struck a landmark agreement to use Amazon’s Just Walk Out technology in selected travel convenience stores at North American airports.

Located post-security near Gate 10, the 500sq ft store officially opened on 22 February, offering a contactless experience for travelling shoppers.

Hudson Nonstop: “A new way of retailing that emulates an end-to-end digital shopping experience which we believe is the future of retail” according to Hudson

“The opening of our first Hudson Nonstop store is a significant milestone in delivering on Hudson’s vision for accelerated digital innovation in-store and overall digital transformation across the business,” said Hudson Executive Vice President and Chief Operating Officer Brian Quinn.

“Hudson Nonstop represents a new way of retailing that emulates an end-to-end digital shopping experience which we believe is the future of retail, even after COVID-19 – we look forward to serving travellers in this exciting new store concept for years to come.”

Travellers are able to enter the Hudson Nonstop store with a swipe of their credit card or using “Tap to Pay,” take the products they’re looking for, and then walk out of the store. The selection includes grab & go food, beverage and snacks as well as electronics, personal protective equipment (PPE), and health and beauty products. The store will also include a selection of Texas-themed merchandise.

Hudson’s branding is reflected throughout the store’s design and product offering, with easy navigation, said the retailer. Acknowledging the need for social distancing protocols in the COVID-19 environment, the store is designed for one-way traffic (one entry, one exit) and eliminates checkout-line friction to manage crowd control.

“There is so much to celebrate as we welcome the first travellers to our Hudson Nonstop store at Dallas Love Field,” said Hudson Senior Vice President, Operations Evan Schut. “We thank the DAL management team for their ongoing partnership, and are honoured to bring the first Hudson Nonstop store to an airport as collectively dedicated to transforming the travel experience as we are.”

The opening of Hudson Nonstop, which is operated under a joint-venture agreement with ACDBE partners Multiplex Inc. and REGALi Inc, complements Hudson’s existing footprint at DAL. The company has over 15 travel convenience and food & beverage stores, including a variety of locally-inspired concepts.

“Hudson Nonstop is a tremendous amenity for our customers,” said Mark Duebner, Director of Dallas Love Field Airport. “We want to keep our concessions programme fresh and are always looking for new technology to improve the customer experience.”

As reported, Hudson plans to introduce the Hudson Nonstop concept to additional leading airports across North America in 2021.

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