CHINA. In an early celebration of its first anniversary later this month, Hainan Tourism Duty Free Shopping Complex (HTDF) has added several heavyweight brands such as Bvlgari, Fred and Jimmy Choo to its offer in Sanya, bringing consumers a more diverse and rewarding shopping experience.
Located in the heart of Sanya city, HTDF was built by Hainan Tourism Investment Duty Free Co, a wholly-owned subsidiary of Hainan Tourism Investment & Development Co. Since its official opening on 30 December 2020, it has been positioned as a one-stop high-end tourism retail complex integrating shopping, food and entertainment.
HTDF devotes itself to creating a reputation of ‘five enjoys’ – to make customers “enjoy the time, enjoy the shopping, enjoy the products, enjoy the price, and enjoy the enterprise”
HTDF now boasts a strong roll-call of world-renowned brands including Hublot, TAG Heuer, Gucci Beauty, Sensai, Lancôme, La Mer and many others.
Recent new boutique additions include Dior, FitChan, MLB, Jimmy Choo and other leading international brands, providing tourists and Hainan citizens with more choices for winter shopping.
HTDF currently offers over 700 brands covering 45 offshore duty free categories, including watches, jewellery, suitcases & bags, perfume, cosmetics, electronic products, wines & spirits and others.
The 95,000sq m-plus floor space integrates duty free and duty paid business, dining, and a wide variety of other entertainment attractions. To establish itself at “the top of the shopping bucket list” for visitors, HTDF said that it devotes itself to creating a reputation of ‘five enjoys’ – to make customers “enjoy the time, enjoy the shopping, enjoy the products, enjoy the price, and enjoy the enterprise”.
Nearly 170 brands, including Tasaki, Marni, Fred, Etro, Hublot, Schaffrath, Gucci Beauty, Burberry Beauty, Christian Louboutin and Sensai, are entering or have entered the offshore duty free market either for the first time or exclusively through HTDF.
The ‘Trending Space’ on the fifth floor features a wide range of high-fashion brand names such as Hummel, We11done, Rick Owens, MarkM, GCDS, and 5252byO!Oi, all designed to meet the demands of young customers. Boasting a wealth of products, warm service, and convenient location, visitors cordially praise the shopping complex as “a good duty free shop that can be reached by bicycle”, HTDF said.
Differentiation the key
HTDF said that its future business philosophy will be based on differentiation. The company plans to continue introducing more high-end cosmetics, and accessible luxury and fashion brands, while creating an alluring blend of retail, catering and entertainment.
The retailer said that it will embrace a variety of approaches to enhance the consumer experience. These include multiple retail formats, brand differentiation, enhanced operational ability and an immersive shopping experience, more unique brand activities and a multi-dimensional focus on meeting consumers’ shopping needs.
HTDF said it is deeply committed to the development of the Hainan Free Trade Port and to creating a “unique and luxurious” shopping experience for consumers.
Highlights of the HTDF brand offers (as described by the retailer to its fast-growing consumer audience)
Bulgari: Luxury high-end watches in timeless classic or daring contemporary styles from Italy’s most renowned craftsmen. The perfect blend of sophistication and innovation.
Benefit: Benefit Cosmetics started as a tiny make-up shop in San Francisco that introduced the world to the notion of ‘fake it’ – fun, fast beauty solutions for girls on the go. Since then, Benefit has grown into a leading brow brand while staying true to the belief that laughter is the best cosmetic. Known for cheeky product names and a playful approach to serious makeup, Benefit is all about making beauty fun.
Dior: Dior makeup is inspired by a love of colour. Eye-catching, cutting-edge shades inspired by the label’s own fashion creations.
FRED: Fred Samuel encapsulated the essence of Maison FRED in his self-description in 1936. Infused with a constant joie de vivre and bold creativity that upended traditional codes, his jewellery became the signature of a new informal glamour and sparkling, relaxed elegance.
FitChan: Deploying a combination of creativity and technology, Fit-chan Japanese school bags (randoseru) are easy to use, durable and safe, featuring excellent design, very popular with Japanese children and their families. Fit-chan are manufactured with a focus on child safety and security.
Jimmy Choo: The global luxury fashion brand evokes a strong sense of glamour and a daring spirit. A pioneer in the art of celebrity dressing, Jimmy Choo was among the first to bring shoes and handbags to Hollywood, where the red carpet proved to be the ideal runway.
MLB: MLB Korea Clothing Collection is a streetwear-inspired brand, bringing together on-trend styles of modern fashion for men and women. Since its establishment in 1997, MLB Korea has been a leading fashion sportswear brand internationally, transforming Major League baseball apparel into highly stylish designs.
Pinel et Pinel: Since 2004, Fred Pinel has made strong inroads in the luxury world with a multi-functional ‘intelligent collection’ approach featuring advanced customisation. Pinel et Pinel has established a unique position in the French luxury brand world by creating high-end collection trunks and other leathergoods notable for their contemporary sense, extraordinary quality and unique ideas.
Urban Decay: Urban Decay was born in Southern California in 1996, when the house disrupted the industry’s ‘sea of pink-dominated counters’. Badass, cruelty-free, high-performance makeup. Reinvention over perfection. Inspiration without replication. Kindness over cruelty. Unsubscribe from beauty telling you to be pretty. Be whatever you want to be. PRETTY DIFFERENT.
Note: Every fortnight The Moodie Davitt Report publishes Hainan Curated, in association with Foreo, a selection of all recent stories from the offshore duty free sector in Hainan province.
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