AUSTRALIA. Emirates Leisure Retail (ELR) has struck partnerships with South Australia’s most renowned winemaker, Penfolds, and renowned Australian cook, food author and restaurateur Maggie Beer to open at Adelaide Airport.
Penfolds Wine Bar and Kitchen is set to open in 2020 in the new retail and dining precinct within Adelaide’s domestic and international terminal, will offer travellers a premium food and wine experience. The architecturally curated space will deliver a distinctive luxury aesthetic and bring a taste of the winery’s Magill Estate to travellers on the go, ELR pledged.
The crafted menu will feature the best South Australian produce to complement Penfolds wines and ‘House Style’ – a philosophy upheld for 175 years. Travellers can also shop Penfolds extensive range of red and white wines to take on their journey.
“Australians love their wine and fresh local produce and combined with our incredible pride in home-grown brands and personalities you have a pretty compelling offer for the airport traveller” – Emirates Leisure Retail Australia & New Zealand Managing Director Justin Scotti
Dubai-based ELR and fellow Emirates Group subsidiary Maritime and Mercantile International (MMI) have long enjoyed a close relationship with Penfolds, particularly through ELR’s acclaimed Le Clos luxury wines & spirits stores at DXB (Dubai International). Le Clos launched the world’s most complete collection of Penfolds Grange in 2014. In addition, MMI is Penfolds’ beverage partner in key markets across the Middle East, Asia, Africa and Indian Ocean and also services some of the world’s leading airlines with pouring wines drawn from the Penfolds portfolio.
Adelaide Airport Managing Director Mark Young said, “Adelaide Airport is Australia’s fastest-growing airport for international passenger numbers. The past financial year we welcomed more than 8.5 million travellers, and that number is expected to rise to almost 20 million by 2039.
“Our retail vision is to create a best-in-class retail experience to surprise, delight and entertain all airport users” – Adelaide Airport Managing Director Mark Young
“We are thrilled to announce Penfolds Wine Bar and Kitchen at Adelaide Airport, in our heartland of South Australia,” said Angus Lilley, Chief Marketing Officer of Penfolds brand owner Treasury Wine Estates.
“Complementing the distinctive experiences on offer at our existing cellar doors; Magill Estate and Barossa Valley, this new Wine Bar and Kitchen will allow travellers to experience exceptional food and wine, even when on the move. This is another proud Penfolds milestone and we look forward to welcoming travellers to this exciting new space in 2020.”
Emirates Leisure Retail Australia & New Zealand Managing Director Justin Scotti said, “Australians love their wine and fresh local produce and combined with our incredible pride in home-grown brands and personalities you have a pretty compelling offer for the airport traveller.
“The Penfolds Wine Bar and Kitchen will be the first Penfolds in-airport concept of its kind globally. We are proud to represent Penfolds and Maggie Beer, two extraordinary brands, and to be able to continue to deliver to ELR’s unwavering commitment in bringing travellers unique, world-class food & beverage concepts.”
Maggie Beer Kitchen, slated for opening in 2021, will be a premium venue featuring a large dine in or takeaway offer with an all-day menu. The food offer will all be made on site using fresh South Australian produce, complemented by local beverages including popular Australian brand Hudsons Coffee.
Maggie Beer, dubbed “Australia’s most-loved cook”, is also a food author, restauranteur, food manufacturer and a regular celebrity guest on Australia’s MasterChef television series and co-host of The Great Australian Bake Off’. She lives in the famed wine-making area of the Barossa Valley, northeast of Adelaide and continually profiles the best of cooking using seasonal produce from her farm. Her Maggie Beer Farmshop has become a highly popular tourist destination.
Maggie Beer said, “We are very excited to be partnering with Emirates Leisure Retail to announce the Maggie Beer Kitchen at Adelaide Airport. This offer will give customers from all over the world the ability to experience our beautiful products together with the food and wine experience that we offer people at our renowned Maggie Beer Farmshop in the Barossa Valley.
“We are very proud to be opening this dining and retail experience in our home state of South Australia, so that we can showcase to the world all the wonderful things that this state has to offer. I am really looking forward to creating the menus and overseeing the retail space, to provide travellers with food that I know they will love.”
Both venues will feature a curated retail offering of products for travellers to take home. Maggie Beer Kitchen will retail a selection of her cookbooks and a large range of products for the pantry, including her extensive range of condiments.
Adelaide Airport Managing Director Mark Young said, “Adelaide Airport is Australia’s fastest-growing airport for international passenger numbers. The past financial year we welcomed more than 8.5 million travellers, and that number is expected to rise to almost 20 million by 2039.
“Our retail vision is to create a best-in-class retail experience to surprise, delight and entertain all airport users. We are excited to attract iconic South Australian brands of the calibre of Penfolds and Maggie Beer, which will have pride of place in the newly expanded terminal.”
