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Travellers are invited to visit the GOSH salon and enjoy a cocktail at the salon bar |
DFS has launched the first Hendrick’s Gin Oscillating Sensory Helmet (GOSH) vintage hair salon at Singapore Changi Airport. The promotion in the airport’s Terminal 1 Departures Central Mix-It bar runs from May through to the end of June.
According to William Grant & Sons, the GOSH helmet (used as part of a staged science experiment last year at Hamburg Airport) “revives the lost art of generating a beverage miasma using the effervescent charms of the quinine-rich tonic, rose petals of the curious botanical world and fresh cucumber”.
Promoters dressed up as retro Parisian salon assistants hand travellers an appointment card for a brand immersion experience at the salon and to enjoy a cocktail at the salon bar. The GOSH hair salon machine emits cucumber and rose flavoured dry mist for a surreal sensory experience. Travellers are also asked to sign an indemnity waiver form, in the form of a participation scroll which they can keep after the experience.
William Grant & Sons Asia-Pacific Travel Retail Director Scott Hamilton commented: “We are thankful for a great partnership with DFS in Changi. This has led to a revolution in the white spirits category and has driven significant category growth above expectations. We pride ourselves in tailoring new and bespoke experiences to retailers to unlock category growth and drive footfall to store.”
DFS Group Director of Merchandising – Spirits Roberta Leung said: “We are delighted to partner with William Grant & Sons Asia-Pacific Travel Retail and to immerse globetrotting customers passing through Singapore Changi Airport in this fun and unforgettable retail experience. This truly elevates our already outstanding wines and spirits offering at Changi and sets a new standard for the category.”
A GWP on a two-bottle purchase offers a cucumber aroma reed diffuser kit.
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The GOSH vintage hair salon will be present at Changi T1 Departures until the end of June |
