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The new Heinemann & Me loyalty programme has attracted 11,000 members so far |
GERMANY. Gebr Heinemann’s new loyalty programme, Heinemann & Me, which offers travellers discounts on shopping and other airport services, has attracted 11,000 members to date. The scheme was launched at Hamburg, Frankfurt, Berlin, Düsseldorf and Dortmund airports.
Customers can register for Heinemann & Me by completing an application form available in-store, via the website www.heinemann-and-me.com or from a special Heinemann & Me smartphone app.
Customers then use the app or a traditional loyalty card to identify themselves; either the QR code on the app or the barcode on the card is scanned at the counter. The app was developed for the iPhone and Android smartphones; a BlackBerry version will be released soon.
Travellers can also subscribe to a regular Heinemann & Me newsletter, and receive special offers and services; they can also take advantage of price, information and service benefits at airports and via the web shop.
“The customer motivation programme is a multi-faceted initiative that will attract new customers to our shops, and keep them interested in Heinemann for years to come,” said Markus Ettlin, Head of Retail Marketing at Heinemann Duty Free. “Customers who sign up to the scheme can enjoy special in-store privileges at all airports with a Heinemann Duty Free shop.”
Other highlights of the programme include a welcome gift (such as a coupon giving -10% off the first purchase) and a monthly -20% discount on a product chosen by the customer from a specified commodity group. Every participant will even receive a birthday present every year.
Heinemann & Me members are also invited to “˜Travel global, enjoy local’ with restaurant vouchers and money-off coupons redeemable through a network of partners. Rental car company Avis, for instance, is including a free additional driver on every booking at airports with a Heinemann Duty Free shop. In F&B, Marché Bakery is offering Heinemann & Me members a free hot drink at Hamburg Airport and a -10% discount on its entire range at Berlin-Schönefeld. At Frankfurt Airport, free relaxation is available at Be Relax.
Over the months ahead, more airports will join the programme with local partners delivering benefits to passengers, said the retailer. By the middle of the year, Heinemann & Me cooperation partners will be offering services at all Heinemann shops in Germany and Austria.
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Customers can receive news about special offers from the website or through a newly developed mobile app |
